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PARSIPPANY, N.J., (May 21, 2012) – Coldwell Banker Real Estate LLC today announced that Coldwell Banker LATAM, the brand’s Master Franchisor in Latin America, has launched operations in Bolivia.  The Coldwell Banker network currently encompasses 50 countries and territories worldwide.

Coldwell Banker LATAM is led by president David Bassan Bali and headquartered in Caracas, Venezuela.  The company was founded in 2004, the same year it joined the Coldwell Banker franchise system. Since then, Coldwell Banker LATAM has launched branded operations in Peru, Colombia, Venezuela, Panama, Honduras, Guatemala, Ecuador, Nicaragua, Belize in addition to Bolivia.

“We remain focused on our international growth strategy and are pleased the Coldwell Banker brand is entering Bolivia,” said Jim Gillespie, chief executive officer for Coldwell Banker Real Estate LLC.  “Coldwell Banker LATAM has a very aggressive growth strategy that we support.”
 
Coldwell Banker Real Estate will be first represented in Bolivia by Coldwell Banker Hogar Bienes Raíces, a 15-year-old real estate firm headed by Eduardo Perez and one of the largest in the province of Cochabamba.

“The Bolivian real estate market has seen remarkable growth over the last few years,” Bali said.  “With the new affiliation of Hogar Bienes Raíces to the Coldwell Banker brand we have taken a major step in participating in the competitive marketplace.”